A few thoughts worth mentioning...
Reward Offered
Is there a more powerful way to influence behaviour and achieve desired outcomes?
Metaphors
Your incentive strategy IS your business strategy.
Unintended Consequences
Fortunately, participants will try to 'game' the results. Otherwise the whole exercise would be a waste of time and money.
Swiss Precision
Sales results? sales activity? sales capability? customer experience?
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Against target? year on year? ranked? improved? opportunity capture? stepped? periods?
Effectively aligned.
Money for Jam
You need to spend money to make money... but properly designed, you'll get that money back,
and more. McKinsey assessed the ROI on the incentive at a leading telco client as the highest return of any and every investment made by the firm.
Worth the Effort
Your incentive design will influence every person representing your business, on every sale you make, to every customer you serve.